Relation between Entrepreneurship Skills and Market Performance among Micro and Small Enterprises in Arusha, Tanzania
Keywords:
Entrepreneurship skills; micro and small enterprises; market performance; entrepreneurs; business service providers.Abstract
This study sought to establish the relationship between entrepreneurship skills and market
performance among Micro and Small Enterprises (MSEs) in Tanzania. The study was prompted by the fact
that MSEs are the engine of the global economic growth constituting 90% of the economies through their
contribution in the GDP, job creation, poverty reduction and per capita income. The study used the crosssectional design with a sample of 257 MSE members, who participated through a questionnaire. Data
analysis involved the Regression Analysis. Based on data analysis and obtained results, the study established
the relationship between entrepreneurship skills and market performance in MSEs. Particularly, customer
care, financial management and business record keeping skills are crucial factors for effective marketing
performance in MSEs. Therefore, SIDO should equip MSEs entrepreneurs with essential entrepreneurship
skills too enhance marketing performance
